Have you wondered why? In the search for the ‘content gold,’ marketing service providers are ‘heading west’ as more businesses continue their shift towards the creation of their media programs and launching content marketing dominance.Many types of this are fighting for a content dominance or trying to ‘ride the wave’ to content marketing deliverance.Still, there are some content marketing agency truths that you must know to explore where it’s all heading!Most content marketing agencies don’t market content Yes, it’s a hard fact to swallow that most organizations don’t market with content at all. Marketing organizations are infamous for concentrating on sales-led marketing campaigns where sales relationships and cold calls rule.Lack of patience or the lack of resource, whatever you may cite the reason, agencies offering content services rarely create great content that attracts and sells and assist to in retaining their base of customers.Business Lessons – Before you are about to hire online service providers, make sure to dig deeper into their previous work and examine if the content generated serves the purpose or was just to satisfy ‘me too’ blogs that you can find everywhere on the web.Most SEO agencies don’t know the ABC of content marketing. Google is smart, and it’s almost impossible to game the system. Getting found through search engines has more to do with incredible storytelling that everything else.Today, many SEO companies want to divert the entire focus to this marketing, why? The reason being beside real SEO tricks drying up and the value that they used to offer to customers who used to be huge was not the same anymore.Many SEO companies are in the same position and are making the switch swiftly. Others have left content marketing nickname for their SEO content creation service and calling it text marketing.Yes, it must be stated that they have added services such as video production, infographics creation, blog content creation, but you must note that content creation is a small part of that services.As a result, strategic planning elements of audience private gathering, internal content integration, mission statement creation, analytics and measurement outside of content consumptions metrics are missing.Business Lessons – A comprehensive planning will fulfill many organizational goals. SEO is just a small part covering a few marketing missions. As a result, ensure that this strategy goes beyond the primary funnel considerations.Most content marketing agencies are concerned about planning and not execution.It is a good thing that you plan, strategize your content planning, but for who long? When will you correctly implement it in practice to see the projected results? Only planning and not executing to know the results means draining down all efforts.It is happening with a majority of the online content marketing service providers. What’s more, even some content planning document showcases the recommendations that less content is produced or also stopping of the content program altogether.Now, with this type of thinking, you can only assume where will these agencies land and in what state?Business Lessons – Even if you have hired online text marketing service providers just for the content execution, also ask them an executable text marketing strategy. It will help you know what your agency knows about your industry and how they plan to serve the audience because content delivery is more natural than drafting a content strategy.Most content agencies still consider content marketing as a campaign Organizations need to understand that unlike any other marketing types, It is an ongoing process and without an end date. It must not be considered a campaign at all.When you consider content marketing as a campaign, you work for its execution and success within a defined time frame which is a wrong approach.This is an ongoing process which your online content marketing service providers need to work on full throttle and without an end date to leverage success gradually.Business Lessons – Keep away from online these service providers who term as ‘campaign’ and not a ‘program.’ It is crucial to do because an agency is terming it a campaign will work for it for a short time and not consecutively.You just need to come out of the shell that this is only a small part of marketing. No, it has a large chunk of its credit because the more you will invest in a ‘program,’ the more your business will evolve over the time to get the success that your services and products genuinely deserve.

The key to renting is advertising a property, unless you have a strong network to utilise and can spread the news about your rental properties, advertising really is something you need to maximise.For a lot of landlords out there, it’s difficult to know where to start. Advertising a property where and with who? What price should you be charging in rent and deposits? What should you write in your advert to ensure a maximum number of people are interested?Before you go to the high street, use an online letting agent! I know we are one and of course I will always promote our services, but you really could save £100s by using the services of an online letting agent when advertising a property you own.Advertising A Property: Where…
Offline (in news-shop windows etc.)
And/or
Online (using websites that advertise your property on major web portals such as Rightmove, Zoopla etc)
Advertising A Property: Online – what to do and how to do it:Asking Price:
Start by researching your local area to see what price to rent yours at, look on rightmove and Zoopla and compare others that are being advertised and compare the condition inside – this will give you a really good idea what yours will go for.

If you are still unsure you could call a letting agent and see what they recommend – all letting agents will have access to online searches through Rightmove and Zoopla to look at the surrounding areas and see what has let/ is up for let that is like yours.
Deposit:

Generally Landlords ask for one month to 6 weeks rent as the deposit, be aware the most you can ask for is two months

I would also suggest being a little cautious over asking for a very large deposit as this may put your property out of some tenants budget
What company to use when advertising a property:

Decide what services you require – are you able to conduct the viewings yourself or would you rather someone else did them for you. Most online letting agents require you to complete the viewings yourself and wherever possible I would advise that you do! However if you can’t then you may need to look for a local agent. If you go for a local agent try to get a few round so you can get their opinion on letting the property and also negotiate over their charges!!

Research potential websites where you can post your property rental listing yourself – this gives you great control over what is shown to tenants

Check that they advertise on all the major websites and look for ones that are members of the Property Ombudsman as this will shortly be made law

Ensure the service that is listed is exactly what you require, for example, if you dont want to deal with all the enquiries and pre-screening yourself, ensure that the service you pick does that for you

What to write/ add to your listing:
Create a listing at the website or websites you select

you should be able to complete a form about your property, which will assist you in providing all the information that is needed. However if you are still unsure take a look at other properties being advertised

Make the listing descriptive, think about what is special about the property and what would make you view, if you were a tenant looking. Pay particular attention to the summary description as this is the first thing tenants see in their search results and will entice them to read more

You should be able to include several pictures to give potential renters a good idea of what the property looks like. This is essential for your listing, not showing images can lead to tenants assuming there is something wrong with property and that is the reason there are no pictures

Make sure that you add your EPC details as all adverts must now display this rating (most agents will be able to organise one for you if you don’t already have one)

What next when advertising a property?Sit back and wait for the enquiries to flood in!!
Once your advert is live ensure that you get links sent to you so that you can check how it looks and act on any mistakes immediately to prevent missed opportunities

Your agent should be pre-screening the applicants before they are put forward for a viewing, but just in case ask the agent when they call you all the main questions that you want to know if they dont tell you that immediately. This saves you and the tenant time on wasted viewings

Meet with potential tenants to show the property and discuss the rental agreement. We always suggest meeting the tenants yourself, this way you can get a feel for them. It also means that any questions about the property are answered immediately by you and prevents delays in offering

Once let remove or update your online listings as soon as possible after renting the property.
Offline Advertising A Property:Whilst over 90% of house hunters start their search online, there is no harm in ensuring you have covered all angles to get your property let and avoid a void!
Place a “To Rent” sign with your phone number at the site of your rental property to attract drive-by applicants or order a To-Let Board from your online letting agent, that they erect and remove for you

Depending on your target tenant it might still be worthwhile placing a classified ad in your local newspaper with your phone number, briefly describing the property’s basic features, monthly rent, any security deposit and the availability of the unit. ?

Prepare and place announcements or flyers about the availability of your rental property on bulletin boards in local shops, businesses, churches and any local community centers near your property.

If you have more than one rental property, inform your current tenants about the vacancy and ask them to spread the word to friends and family. This is especially useful if you rent to students

Inform your friends and business associates about the availability of the rental property to take advantage of word-of-mouth advertising.